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Business Workshop

Africa/Gaborone
Overview

The Business of Entertainment Workshop is a focused training program under Echoes of the Wild designed to equip artists, producers, and creative professionals with the commercial knowledge required to build sustainable careers in the music and creative industries.

This workshop bridges the gap between creativity and industry execution—covering the tools, systems, and strategies used in real-world entertainment business environments.

What You Will Learn

Marketing & PR

How to position your brand, grow an audience, and structure release campaigns.

Creative Branding

Building a recognizable identity as an artist or creative business.

Distribution & Royalties

Understanding how music distribution works and how revenue flows.

IP & Legal Basics

Copyright, ownership, contracts, and protecting your creative output.

Who It's For

Designed for DJs, producers, vocalists, performers, and creative entrepreneurs who want to professionalize their craft and understand the business side of entertainment.

Format

Interactive sessions combining lectures, real case studies, and practical exercises. Participants will engage directly with industry frameworks and receive actionable guidance applicable to their careers.

Apply / Register

Limited seats available per session to ensure quality engagement and direct mentorship. Email application inquiries to events@echoesofthewild.co.bw