Creative Business Workshop
Turning talent into business
As part of the Echoes of the Wild – Kasane Weekender, the Creative Business Workshop is designed to empower creatives, artists, performers, entrepreneurs, vendors, tourism businesses and young people with practical knowledge to grow their talent into sustainable businesses.
The workshop brings together the creative economy, tourism, business, technology and culture in one space — helping creatives professionalise their work, access opportunities, build stronger brands and participate meaningfully in Botswana’s growing creative and tourism economy.
WORKSHOP AGENDA
The business side of creative work
Topics will include:
Creative entrepreneurship
Branding and marketing for creatives
Artist and business profiles
Pricing creative services
Financial literacy and budgeting
Tax awareness and business formalisation
Copyright, royalties and intellectual property
Music distribution and digital platforms
Content creation and social media growth
AI and technology tools for creatives
How creatives can benefit from tourism and destination events
Working with hotels, lodges, brands, sponsors and event organisers
Building regional opportunities across SADC and Africa
Leave with more than motivation
Turn talent into income
Learn how to protect, package, and position your creative work as a real business opportunity.
Build a professional creative brand
Understand branding, marketing, budgeting, formalisation, tax basics, and how to protect your work.
Access bigger opportunities
Discover how to work with clients, sponsors, tourism partners, destination events, and regional platforms beyond Kasane.
WORKSHOP EXPERIENCE
Part of a bigger destination experience
Participants will learn, connect, share ideas and engage with industry stakeholders in a relaxed and inspiring environment.
The workshop is part of a bigger destination experience that includes music, safari, art, fashion, food, comedy, poetry, film, wellness, sports, cultural showcases and tourism activities during the Kasane Weekender.
Botswana and Africa are full of talent. The Creative Business Workshop is a platform to help creatives become visible, professional, connected and ready for opportunity.