Creative Business Workshop with Loretta Mekgwe
Turning talent into business
As part of Echoes of the Wild – Kasane Weekender, the Creative Business Workshop is a free-to-attend gathering for creatives, artists, entrepreneurs, vendors, tourism businesses and young people who want to turn their talent into sustainable opportunity.
The workshop brings together creativity, business, culture, tourism and practical skills in one space — helping participants think more clearly about branding, pricing, visibility, collaboration and the business side of creative work.
Entry is free, but registration is required so we can plan seating, communication and workshop materials.
Meet Loretta Mekgwe
Founder · Artist · Media Practitioner · Cultural Storyteller
Loretta is a multidisciplinary artist, author, media practitioner, and cultural storyteller with over 15 years of experience across communications, digital media, branding and the creative industries.
She is the Founder and Creative Director of The Art Lab , a Botswana-based creative enterprise developing culturally inspired art, educational products, publishing projects, workshops, and community engagement programmes.
Her work sits at the intersection of creativity, entrepreneurship, education, and storytelling, helping individuals and organisations use culture as a tool for impact.
As part of Echoes of the Wild – Kasane Weekender, the Creative Business Workshop is a free-to-attend gathering for creatives, artists, entrepreneurs, vendors, tourism businesses and young people who want to turn their talent into sustainable opportunity.
The workshop brings together creativity, business, culture, tourism and practical skills in one space — helping participants think more clearly about branding, pricing, visibility, collaboration and the business side of creative work.
Entry is free, but registration is required so we can plan seating, communication and workshop materials
Meet Loretta Mekgwe
Founder · Artist · Media Practitioner · Cultural Storyteller
Loretta is a multidisciplinary artist, author, media practitioner, and cultural storyteller with over 15 years of experience across communications, digital media, branding and the creative industries.
She is the Founder and Creative Director of The Art Lab , a Botswana-based creative enterprise developing culturally inspired art, educational products, publishing projects, workshops, and community engagement programmes.
Her work sits at the intersection of creativity, entrepreneurship, education, and storytelling, helping individuals and organisations use culture as a tool for impact.
What you'll learn
CREATIVE ENTREPRENEURSHIP
How to turn artistic practice into sustainable income.
BUILD AN AUTHENTIC BRAND
Develop a professional identity people remember and trust
PROFESSIONAL ARTIST PROFILES
Create portfolios and business profiles that attract opportunities
CONTENT & SOCIAL MEDIA
Use storytelling and digital platforms to increase visibility and grow your audience
CREATIVE ENTREPRENEURSHIP
How to turn artistic practice into sustainable income.
BUILD AN AUTHENTIC BRAND
Develop a professional identity people remember and trust
PROFESSIONAL ARTIST PROFILES
Create portfolios and business profiles that attract opportunities
CONTENT & SOCIAL MEDIA
Use storytelling and digital platforms to increase visibility and grow your audience
Creativity is more than expression - it is a tool for building sustainable careers, preserving culture, and creating lasting impact.
CREATIVE BUSINESS WORKSHOP
FOR ARTISTS. FOR MAKERS. FOR STORYTELLERS.
FOR CREATIVE ENTREPRENEURS.
